How to get rid of a stigma: 1. Hire a well known celebrity (likely one that we older folk don’t like and feel is ruining America. Lol) to push their product in a commercial.
2. Product placement: Have their product strategically placed (in a positive Manner) in any one of the popular movies that are aimed at young people.
Here is a video that I think probably helped.. but there needs to be more of them. I'm 70 years old and enjoy riding my pink Buddy 125 into the middle of a Harley meet..
I would worry more about the future of Harley, as the old guys die off. I sold my Triumph 650 last year that I had for 50 years, and now have more than 20 scooters..
Good line in the middle of this video "going 38 Dan":
If this is the first time you have seen the video, you need to "get with it". The future is scooters...