Since yearly models are usually introduced in the fall of the preceding year, for example 11 will be released in the fall of 10, the manufacturer has to start to produce a new model several months before the release date in order to ship them to a dealers shop. It would not be out of line for a 11 model to have a production date as early as May of 10. this is a normal procedure for the entire automotive industry. Some of the parts have to be made even earlier than that . I would not be surprised that some of the parts that would be used in a 11 bike might be made as early as late 09. Curt