Does it catch and stumble and run a little bit? Or does it just turn over with no signs of combustion? Does it start if you crack the throttle open just a little bit?
How does the spark plug look?
How are your valve clearances?
If you open the gas cap, do you hear a vacuum being released?
edit: I took a look at the owners manual. Is the choke fully off and throttle opened a crack?
If you cannot restart a warm engine:
1. Follow steps 1 through 4.
2. Open the throttle slightly (1/8 - 1/4) while
starting the engine . If the throttle limiter Is
adjusted as delivered, open the throttle fully.
STARTING A WARM ENGINE
To start a warm engine, refer to the "Starting a
cold engine" section. The choke knob should not
be used. The throttle should be opened slightly.