No marketing at all may have seen some adds in motorcycle rags but even there gone now. No social media at all Google cocktail recipes and get bourbon adds every where, holy crap Google boots and you will have pop ups on boots. Look up a scooter review/parts nothing not the 1st pop up trying to sell me a scooter. They make sense new set of wheels with a factory warranty for less than $6,000 for a 300cc scooter that can take you coast to coast. Throw a backpacker tent in a duffle bag 1,200 mile round trip to some random state campground for less $100. There's nothing like a chilly ride on a spring morning curve after curve then going east into raising sun and that chill melts away. Riding around your neighbourhood smelling the grill of a cookout fresh cut grass honeysuckle on some back road. That should sell