they actually just recently (1-2 years ago?) combined their separate, stand alone BMW store with their existing full line (Kawi, Honda, Suzuki, Honda, Triumph, RE, Kymco, CF moto.....etc..) store.
One of the guys there said that BMW was not happy to lose their stand alone store but it made perfect business sense to combine resources. He also said their BMW sales had grown significantly since the move...makes sense as he said many people wouldn't bother to visit a BMW store for whatever reason..but when they came to the full line store and saw the selection of BMWs they didn't realize all the different price points or models available.
These guys have given me great service both before and after bringing in their BMW line. It's just how they operate.